Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.
But branding does not stop at communicating this message, in fact, deep long-term branding should go to the very heart of everything that customers can associate you with, and your building, your shop, your office, should be no different.
Ceardean Architects have worked with some small businesses and start-ups to help create very special commercial spaces and places that clearly reflect these brand aspirations. If an architect is not learning about and believing in the long term objectives of your business then he or she is not aligning the design with those goals.
Starting this informed value-driven design process as early as possible and involving the whole project team, can lead to greater cohesion throughout the whole development process, easier buy-in for investors and other stakeholders, and greater end value for all concerned.
Speak with us about any of your crazy ideas, they might not be so crazy.